Helping organizations and leaders build what people don't want to leave
Value belongs entirely to the person on the receiving end
Colby Goodman, founder
I've spent my career at the intersection of organizational relevance, experience, and human potential.
As Director of Membership Growth & Experience at one of the largest homebuilders associations in the country, I've built programs, frameworks, and cultures that make people want to stay, and helped organizations understand why they were losing people long before they knew to ask the question.
RelevantEdge exists because that work has a name now. The REV Method™ — Relevance, Experience, Value — is the framework behind everything I do. Whether I'm consulting with association leadership, facilitating a retreat, or standing on a stage in front of an HR audience telling a story about a business class seat and a wave that changed everything.
I also write - my first book, The Relevance Imperative, is currently in progress.
The thread running through all of it: value belongs entirely to the person on the receiving end. Every program, every experience, every culture you build either earns that value or quietly loses it.
I help organizations and leaders build the kind that earns it.
Keynotes that make people feel something…and do something.
Three talks. Two audiences. One body of work.
the relevance imperative
For association executives and membership organizations
Most organizations don't lose members because they failed. They lose them because they stopped being felt. This keynote introduces the REV Method™: Relevance, Experience, Value — and makes the case for why relevance isn't a status you achieve. It's a promise you keep.
They didn't leave angry. They left empty.
(we’ll take you to the keynote website)
outgrow yourself
For HR professionals and leadership conferences
Growing through life is like building a brick tower, brick by brick. The good years, the bad ones, the failures, the chapters you don't put on LinkedIn. This talk is about the moment you stop waiting for someone to hand you the next level and decide to build it yourself.
The case for becoming someone you haven't met yet.
(we’ll take you to the keynote website)
impossible to leave
For HR professionals and association executives
Most organizations don't lose people to competitors. They lose them to indifference. The culture didn't turn toxic, it just stopped being felt. This talk is a quest: two organizations, one obstacle nobody names out loud, and a map for the leader ready to build something people genuinely can't walk away from.
This talk is the bridge between the two audiences.
(we’ll take you to the keynote website)
The REV Method™
for associations and organizations ready to grow
RelevantEdge works with associations and member-centric organizations to close the gap between the value they deliver and the value members actually feel.
Most associations are delivering value. Programming, events, advocacy, education — the calendar is full. But a full calendar isn't the same as a relevant one. And the organizations that grow aren't necessarily doing more. They're doing the right things with a clear understanding of what they're trying to make members feel.
That understanding has a name.
Relevance. Experience. Value.
In that order, because the order matters.
Strategic Consulting
Applying the REV Method™ to your membership strategy, program design, and member experience. For associations ready to move from delivering value to activating it.
Facilitation & Workshops
From Value to Growth workshops, board retreats, and leadership team sessions. Designed for association executives who want to do the work in the room, not just hear about it.
Speaking & Keynotes
The Relevance Imperative and related keynotes for association conferences, state chapters, and national events. Content grounded in real programs from one of the nation's largest local associations.
Ready to build what people don't want to leave?
Whether you're looking for a keynote that makes your audience feel something, a framework that finally explains why your programs aren't converting, or a strategic partner who has done this work from the inside…this is where that conversation starts.